The Surf Report

Surf Report

Pepperdine Law School has seen a tremendous amount of growth in traffic to their news articles recently – being mentioned in large media outlets and quoted by top bloggers. They run a tight ship, so when I was brought in to reconfigure this website that houses their newsroom, online calendar of events, campus updates and multiple blogs I took it seriously.

Working closely with their bright team of marketing minds we built a solution that removed all of the frustrations and hinderances experienced in the previous version of the site. We started by pinpointing their audiences and ordering them in a hierarchy. Then we moved on to the goals of the website, both for their audience and internal staff. What we built and launched in the summer of 2016 is a tool that invigorated an already excited user base and opened up the management of content to a larger group of Pepperdine staff.